After 45 years in the health care industry, UHS-Pruitt Corporation has changed its name to PruittHealth, as well as the names of its family of providers, and modified company branding to achieve a more unified image for its vast array of health care services.
“We recognized that, as we have grown over the years and added more and more services, it became increasingly difficult to communicate to our customers that we offer an integrated model of health care and support services,” said Neil L. Pruitt Jr., chairman and CEO of PruittHealth. “With this rebranding, we hope to eliminate confusion and strengthen our synergy. By streamlining the names of our service lines and offering a clearer picture of what we do, we are strengthening our identity.”
The rebranding campaign, visible in communities throughout the Southeast, features a new name, logo and website.