Just in case you have been living under a rock for the past four years, I have a news flash for you: Health care in the United States is undergoing a dramatic transformation.
The Affordable Care Act did not just rewrite the rules for health insurance plans, it also reordered significant elements and incentives within the health care delivery system, which by most estimates accounts for more than 20 percent of the national economic output of the United States. While arguments as to whether this transformation is for better or for worse can be left to politicians, the fact of the matter is key employees within every organization need to understand how the changes in health care, and the insurance that funds it, will impact their business and its employees.
During the past several years, there have been no shortage of seminars and speeches given on the impact of the Affordable Care Act; however, most of these events have tended to devolve either into mind-numbing lectures on statutory nuances or into impassioned political grandstanding by a speaker either wishing to impart love for or hatred of the ACA upon his or her audience. Thus, many employers and business leaders have left these events scratching their head and wondering, “What does all of this mean to me?
To help employers answer that question, in late 2013, the Cobb Chamber of Commerce organized a groundbreaking Health Care Summit which has since been lauded as a model for other similar events around the country. More than 500 attendees to this inaugural event had the opportunity to hear from leading experts within the legal, health care and insurance fields, all while having the chance to collaborate with other attendees and trained table discussion facilitators to build their own organizational “roadmap for compliance” with the ACA.
Attendees left last year’s event with an enhanced knowledge of the ACA, a better understanding of the importance of health and wellness within their organizations and a grasp on the specific approach their organization needs to take to ensure that they strike a proper balance between competing priorities, such as ACA compliance obligations, organizational budgetary limitations and the need to attract and retain great employees.
As a result of the overwhelmingly positive feedback from the attendees of last year’s summit, and in recognition that much has changed in the past 12 months within the ACA regulatory environment, the Cobb Chamber of Commerce will be holding its 2014 Health Care Summit on Monday, Aug. 18 from 7:30 a.m. to 12:30 p.m. at the Cobb Galleria Centre.
Attendees to this year’s event will once again have the opportunity to learn from an impressive lineup of health care experts while collaborating with peer employers to develop workable strategies that ensure their organization is prepared to make the most of the changes within health care. To that end, attendees will receive a strategic planning workbook so they will emerge with their very own, customized “how to” book related to health care, health insurance, and employee wellness.
Space is limited for this year’s event, so to the extent that your organization might benefit from this opportunity, I would encourage you to secure a registration sooner rather than later. To learn more and register, visit www.cobbchamber.org/healthcaresummit.
David Bottoms is senior vice president of The Bottoms Group and a principal of TBX Benefit Partners.