The “Pay to the Order of” campaign was first launched in January and leverages new checking accounts to help drive donations that support collaborative cancer research programs. For each new customer who opens a checking account with direct deposit and makes three online bill payments, Fifth Third will give $150 to the customer and donate $150 to SU2C. The new campaign runs through Oct. 17.
SU2C, a program of the Entertainment Industry Foundation, a 501(c )(3) charitable organization, is an initiative that raises funds to accelerate innovative cancer research, enabling scientific collaboration in order to get new therapies to patients quickly. Fifth Third began working with SU2C in 2013 when the bank launched the Fifth Third SU2C credit and debit cards, which generate donations to SU2C for every qualifying purchase made using those cards. Fifth Third Bank is the only card issuer to offer payment cards that directly benefit SU2C.
“Fifth Third Bank’s employees, customers and community partners have really embraced this cause over the past year; everyone has been affected by cancer in one way or another,” said Mike Dunlap, president and CEO for Fifth Third Bank (Georgia). “We’re looking forward to partnering with Georgians to help raise awareness and funds for the fight against cancer.”
The “Pay to the Order of” campaign also engages others, including current customers, by asking consumers to upload a photo at 53.com/SU2C or use #PayToTheOrderOf to share who they are fighting for. Fifth Third will donate $1 to SU2C for each eligible photo shared using #PayToTheOrderOf on Twitter, Facebook, Instagram and Vine.