Ford company CEO visits Cobb dealership
by Jon Gillooly
May 05, 2014 12:00 AM | 826 views | 0 0 comments | 3 3 recommendations | email to a friend | print
Ford Motor Co. CEO Alan Mulally, left, gives his approval to Steve Ewing’s Smyrna car dealership, Wade Ford, during a visit to the dealership on South Cobb Drive. Staff/Jeff Stanton
Ford Motor Co. CEO Alan Mulally, left, gives his approval to Steve Ewing’s Smyrna car dealership, Wade Ford, during a visit to the dealership on South Cobb Drive. Staff/Jeff Stanton

SMYRNA — Ford Motor Company CEO Alan Mulally, who was in town recently to celebrate the reopening of the Wade Ford dealership, credited its owner for helping turn around one of the world’s largest automakers.

Mulally, an executive with Boeing before joining Ford in 2006, said the company was hemorrhaging money when he came on board.

“When I accepted Bill’s (Ford) offer, the first forecast I saw for profitability for the Ford Motor Company for 2006 — this is September — was a $17 billion loss,” Mulally said. “And we achieved it. Now, you can run out of money really fast losing $17 billion a year. And so this is where the parallels of Wade Ford come in and why Wade Ford is the very best example of the Ford Motor Company, not only the last eight years but also before it.”

Twelve years ago, Steven Ewing sold his Ford franchise in Pennsylvania and bought the Wade Ford dealership, located off South Cobb Drive by King Springs Road.

The dealership started out in Atlanta in the 1930s before moving to Smyrna in the 1980s. Ewing said it was ranked No. 12 in the Southeast last month for total sales. He sells about 1,500 used cars and 1,400 new cars each year. Eight month ago, he gutted the dealership building and gave the 40,000-square foot structure a $2 million renovation.

The building was filled with Ford executives recently, including a member of the Ford family, toasting the re-opening among the fresh-cut flowers, catering, music, candles and even an ice sculpture of the Wade Ford sign.

Cutting ties with Aston Martin, Jaguar, Land Rover, Volvo and Mazda

Taking the stage and giving Ewing a kiss of affection, Mulally recounted a golf trip he took with a select group of Ford dealers, including Ewing, after he became CEO. 

“That whole time, we laid out the complete strategy of the transformation of Ford with the best Ford store owners in the world, and that’s where we decided that we were going to focus on the Ford brand and the Lincoln brand. We divested Aston Martin, Jaguar, Land Rover, Volvo, Mazda and decided to discontinue Mercury and focus 100 percent of all of our resources and all of our attention on Ford and Lincoln,” Mulally said. “We also decided — and Steve was very vocal and articulate — that we should have a complete family of vehicles for all of our consumers, small, medium and large, and cars, utilities and trucks, and Ford really hadn’t made that commitment. And then Steve proceeded to explain to us that we probably needed to be best in class, not just a fast follower, but best in class on every vehicle that we make in terms of quality, fuel efficiency, safety, really smart design and, of course, the very best value.”

Mulally said the group of golfers decided Ford was more than just selling cars and trucks — it was a business that contributed to economic development, energy independence and environmental sustainability. 

Ewing said he’s convinced Mulally saved Ford Motor Company by restructuring it. One change he made was with the vice presidents supervising Ford of Europe, Ford of Mexico, Ford of South America and Ford of Asia.

“Well, nobody talked to each other,” Ewing said. “Alan got everybody to communicate. If you had a great design, share it with us. We’ll build cars in North America the same way. If you have a great design in South America that works, we’ll share that. Alan brought everybody together for the better.”

Ford takes no bailout

Mulally was also able to raise the capital at a time when the company needed to ride out the recession.

Under Mulally’s watch, Ford was the only major American car manufacturer to avoid a government bailout, a point Elena Ford, granddaughter of Ford Motor Company president Henry Ford II and the great-great granddaughter of company founder Henry Ford, was asked about.

Elena Ford, who lives in Detroit, said Ewing is a friend.

“We talked about it late last year, and he mentioned he was redoing his facility. And I said if you’re redoing your facility, it’s really important to you, then it’s really important to me. And I want to be there for you when you open it. I think it looks phenomenal. It’s beautiful,” she said.

Asked about Ford not taking a government bailout, Elena Ford said, “I think what’s important about Ford is we really are a company about surviving through good times and bad with our dealers. And our dealers are really a face to the customer, and we really were going to figure out how to get it done and make sure that our dealers were really thriving through good times and bad. And you know, we didn’t take the money, ... but we really wanted to survive through downturns. And that’s really the most important thing and investing in facilities like Steve Ewing has done here and serving the customer.”

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