Arylessence predicts key fragrance trends for 2014
by MDJ Staff
December 28, 2013 10:30 PM | 1998 views | 0 0 comments | 17 17 recommendations | email to a friend | print
Based on a comprehensive study of the U.S. consumer’s passion for new and innovative fragrances, perfumers at Arylessence, a fragrance and flavor company based at 1091 Lake Drive in Marietta, predict nine fragrance styles that will stimulate consumer interest in “sensory-driven” brands in personal care, air care, laundry, household cleaners, private label and other key product categories in 2014.

“Our perfumers, evaluators and marketing experts have identified fragrance styles that consumers will expect to see in the products they buy next year,” says Steve Tanner, president of Arylessence. “These styles pinpoint where fragrances and consumers connect, and how consumer product marketers can shape and evolve their brands to create new and exciting sensory experiences.”

Arylessence perfumers say the nine identified fragrance notes and styles reflect innovative themes as well as classic traditions with each style offering powerful sensory notes and accords to add new dimension, fascination and allure to consumer brands.

The key fragrance styles for 2014 include:

n Blanc — clean, sparkling scents that are exceptionally fresh and invigorating, with breezy marine ozones and white florals such as jasmine, lily of the valley and magnolia.

n Noir — amber, patchouli and soft musks with precious woods and resins. It is one of the fastest growing, most influential fragrance styles in 30 years.

n Simple Florals — violet, rose and other florals balanced by creamy sandalwoods and musks.

n Tropical Fruits — coconut, mango and pear accompanied by powerful single-note florals like orange blossom.

n Verdant — aromatic notes of galbanum, privet, and green tea with fresh-cut grasses, herbals and aquatics.

n Red Berries — “just picked” strawberries, raspberries and wineberries combined with cassis, red tea and elderberry, as well as honey and amber.

n Modern Spice — peppercorn, cardamom and anise to notes of jasmine and calla lily, along with touches of amber and musk.

n Dark Fruits — plum, blackberry, blackcurrant, cabernet and sloe berries to blend with heady florals and dark oriental notes.

n Gourmand — honey, vanilla-infused sugarcane and rich coconut milk as well as classic florals.

Arylessence is a fragrance and flavor company known for creativity and innovation in beauty and cosmetics, personal care, laundry and household products, air care, and private label, as well as prepared foods, beverages, pharmaceuticals, oral care, lip care and confectionary products.

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