‘Gray Thursday’ casts shadow on Thanksgiving, Black Friday
by Nikki Wiley
November 28, 2013 12:54 AM | 1728 views | 4 4 comments | 12 12 recommendations | email to a friend | print
For some, the sport of waking before dawn, waiting in line for hours and fighting crowds for the best deal will come early this year.

“Gray Thursday” is stealing some shoppers away from Black Friday.

It’s the phenomenon that has retailers opening their doors on Thanksgiving Day to greet turkey-stuffed customers.

About 33 million shoppers of the 140 million who are expected to hunt for deals this weekend will get started on Thanksgiving, according to the National Retail Federation. That’s about a quarter of all weekend shoppers.

Town Center at Cobb will open at 8 p.m. on Thursday.

“By offering extended holiday hours, Town Center at Cobb is able to better accommodate busy holiday schedules and meet the needs of shoppers eager to kick off the holiday shopping season,” said Shelly Weidner, director of mall marketing and business development.

Target also plans to open at 8 p.m. on Thanksgiving Day. The stores are joining dozens of other national chains, like Macy’s, Sears and Wal-Mart, who are opening on the holiday.

Jennifer Adams, store team leader at Target in Marietta, says part of the reason for opening early is customer convenience.

“It seems to me, and this is just my opinion … it seems to me it’s easier for shoppers to have their Thanksgiving and come shopping,” Adams said.

But competition is also a factor.

“I think just to stay competitive with other retailers, that’s a lot of the reason that Target has it in line with other retailers,” she said.

But all malls and stores aren’t hopping on the bandwagon.

At Cumberland Mall in east Cobb, Thanksgiving Day will remain a day for employees to share with their families.

The decision to open early on Black Friday is left up to individual retailers. The entire mall won’t open until 6 a.m. on Friday, according to mall management.

Comments-icon Post a Comment
November 28, 2013
They are blowing a recent tradition...

I am not much of a shopper, but the Black Friday event was fun for me. Get a deal or two and then watch all the the madness. It was fun...

Now the Thursday openings are taking away from the fun of Friday. If it gets any worse I (and others I know) are just going to boycott the whole thing and just go online.
Lib in Cobb
November 28, 2013
I am very thankful this Thanksgiving. No company, no travel and we are going to Haveli for dinner.

Black Friday is the day that people knock each other to the ground, the day after they gave thanks.
November 29, 2013
You sound like a real bed of roses, Lib in Cobb. Every time I read one of your posts it's negative and you're preaching doom and gloom. You said you were moving out of state. When is that glorious date so you can take your 'No Fun Zone' act on the road?
November 28, 2013
So whats the shadow?
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