Officials say park won’t take away from White Water
by Nikki Wiley
September 01, 2013 12:07 AM | 4348 views | 0 0 comments | 15 15 recommendations | email to a friend | print
AUSTELL — Six Flags will soon offer a water park at its Austell theme park, but park officials say they don’t expect to take anything away from the existing water park in Marietta.

That park will be located inside the Six Flags theme park and is separate from Six Flags White Water in Marietta. Construction is set to break ground this month and be completed by Memorial Day weekend in 2014.

“It’s the largest expansion in the history of Six Flags Over Georgia and the beginning of a multi-year, multi-million dollar expansion strategy,” said Dale Kaetzel, president of the Georgia theme park.

Hurricane Harbor will be a tropically-themed water park included in park admission. It will be located in the area of the park once occupied by the Southern Star Amphitheater.

Including an 800,000-gallon wave pool, the water park will feature a multi-slide tower and other attractions. New restaurants, shopping and shade structures also will be added.

The addition is expected to create 150 seasonal park jobs and between 75 and 100 construction jobs. That’s above the 2,500 seasonal workers and 170 full-time employees.

“We believe that our investing in Cobb, in addition to all of the great work done by the chamber and the other economic engines here in the county, is going to continue to grow the economy here in Cobb,” Kaetzel said. We want to be the hub of this wheel of economic growth.”

He said White Water is not being forgotten. The park added a new attraction, the Typhoon Twister, this year.

It employs 500 seasonal workers during its operation between mid-May and Labor Day.

“White Water stands alone as one of the most successful seasonal water parks in the United States,” Kaetzel said.

Roger Tutterow, a Cobb resident and Mercer University economics professor, says it’s likely Six Flags has done extensive market research and determined any revenue lost at White Water would be gained at the new water park.

“I’m sure that they’re aware of the possibility that adding a water park could cannibalize customers at White Water,” Tutterow said.

He hasn’t seen any market research, but Tutterow said Six Flags is “thoughtful in measuring how their customers will respond.”

Customers have asked for more water attractions, and Emily Murray, spokeswoman for the park, says they want to address that.

“Over the past several years, we have seen that the demand for water park products continues to grow in Georgia and we are providing a product that will meet these needs,” Murray said. “Six Flags Over Georgia and Six Flags White Water will continue to be complementary of each other.”

Customers will be able to purchase a combination pass to visit both Six Flags and White Water.

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