LongHorn turns 30: East Cobb steakhouse is longest-standing in U.S.
by Megan Thornton
June 24, 2013 11:46 PM | 4074 views | 0 0 comments | 30 30 recommendations | email to a friend | print
LongHorn Steakhouse veteran grill cook Miguel Roman serves some of the establishment's finest cuts of beef Monday.
LongHorn Steakhouse veteran grill cook Miguel Roman serves some of the establishment's finest cuts of beef Monday.
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LongHorn Anniversary
LongHorn Steakhouse 30-year patrons Bill and Martha McConnell receive refills on their drinks from server Sierra Campbell on Monday as they wait for their entrees from the kitchen.
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Bill and Martha McConnell usually have dinner at the LongHorn Steakhouse on Lower Roswell Road about three times a week. Most often, they split the chicken. But on Fridays, they’ll spring for a steak and sometimes a dessert.

“We live just right down the road,” said Martha McConnell, who is retired from the federal court system. “We’ve gotten to know a lot of the waiters and servers over the years.”

Bill McConnell, an Army veteran who works as a court security guard, said the regulars are like family. The couple has gotten to know many of the restaurant’s staff so well that they visit them when they transfer to other LongHorn restaurants.

Each holiday, they bring the staff cakes and fudge treats. Martha McConnell even helped the restaurant’s valet parking attendant pick out his fiance’s engagement ring.

The McConnell family is just one example of the community of longtime LongHorn fans that have kept the longest-standing LongHorn restaurant going. They, along with several of their friends, will help the oldest LongHorn restaurant in the country celebrate 30 years of service this Saturday with a community breakfast event benefiting North Fulton Community Charities.

“We just get attached,” Martha McConnell said. “I guess we’re like the mother and father figures here and they just get really close to us. We just really feel kind of like they are our kids.”

Bill McConnell said another plus is that the staff knows what he and his wife want to order.

“We don’t even use menus,” he said.

They made a new friend while dining Monday night, a young server they hadn’t run into before. She hailed from Summerville, just like Martha McConnell. The couple has been making new friends since the restaurant was still a little white house and patrons were encouraged to throw their peanut shells on the floor. The former building’s front door is framed at the entrance, welcoming both old and new customers inside to take in some of the tradition.

“The food was good and hasn’t changed,” Bill McConnell said. “So you gotta keep comin’.”

Miguel Roman, an employee of 15 years, fires up the restaurant’s grill each night and has kept his own mementos over the years.

“I have a menu in my house — the old menu — the food (used to) run like $12,” Roman said. “Long time ago... like 20 years ago!”

Jamiee St. Denis, managing partner for the restaurant for the past two years, said it’s people like Bill and Martha McConnell that make her love working at the restaurant.

“The great thing is that is not unusual here,” she said of the restaurant’s loyal customers. “A majority of our guests are repeat visitors, just great loyal guests. Being in the oldest LongHorn, that pride that you feel is amazing because the guests feel that pride, too.”

St. Denis said this Saturday’s breakfast is about celebrating the restaurant’s success by giving back to the nonprofit they support year-round. Tickets, which are $5 and can be purchased at the restaurant, will provide a breakfast of steak and eggs. The event runs from 8 to 10:30 a.m. with a celebratory toast at 9 a.m.

“I’d like to see us give over $1,000 to the North Fulton Community Charities,” St. Denis said.

Over the past few years, the east Cobb LongHorn has donated more than 23,000 pounds of fresh food to local nonprofits, part of the nationwide LongHorn program called Darden Harvest.

Last year, Darden restaurants throughout metro Atlanta came together to donate more than 2 million pounds of fresh food, including fish, meats, soups and vegetables — not leftovers, just unused, fresh food.





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