Starbucks at the Square: Loyal brand customers line up for new java spot
by Rachel Miller
April 28, 2013 12:04 AM | 9569 views | 14 14 comments | 8 8 recommendations | email to a friend | print
Customers visit the new Starbucks on Whitlock Avenue in Marietta on its opening day Friday morning.
Customers visit the new Starbucks on Whitlock Avenue in Marietta on its opening day Friday morning.
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Despite the opening of the new Starbucks across from Cool Beans Coffee Roasters near the Marietta Square, customers still fill the independently-owned micro-roaster and retailer on Friday morning.
Despite the opening of the new Starbucks across from Cool Beans Coffee Roasters near the Marietta Square, customers still fill the independently-owned micro-roaster and retailer on Friday morning.
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Paul Scanlyng of Marietta relaxes at the new Starbucks.
Paul Scanlyng of Marietta relaxes at the new Starbucks.
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MARIETTA — After weeks of construction on the lot, the anticipation ended Friday at 5 a.m. when the new Starbucks store opened on the corner of Whitlock Avenue and Powder Springs Street.

Manager Kelly Thompson said the staff celebrated by signing their first dollar tip, which will be framed. She said the first morning went smoothly, but she expects big rushes during events such as today’s Taste of Marietta on the Square.

Transforming an old Krystal hamburger joint from the 1970s into a modern Starbucks has transformed the high-profile corner in a big way.

“You never would know it was a Krystal. It looks so nice,” said Maj. Mike Hathaway, a Marietta Police Department officer who came to the store to introduce himself and alert the staff about how to communicate any security issues in the area.

Hathaway said the outside enhancements raise the caliber of the corner to match the rest of the Square.

“We are really excited to be part of the community,” said Thompson, who added the new store has one of the largest cafes in the area with 62 seats inside.

Kris Regis commutes from Kennesaw and expects to stop at Starbucks two to three times a week. Regis said it was an “awesome coincidence” she pulled in opening day to use the Starbucks Rewards mobile application for her typical caramel macchiato, which can cost $4.82 with tax for the 20-ounce venti size.

One block away, the locally owned Cool Beans coffee shop relies heavily on foot traffic and regulars, who say they aren’t too worried about Starbucks possibly cutting into the success of their favorite coffee house.

Melissa Surber frequents the coffee house weekly and said there is never a problem with parking or slow service at Cool Beans.

Surber said she feels the Whitlock and Powder Springs intersection is already busy and adding a Starbucks will make the congestion worse.

The Starbucks store opens between 5 and 6 a.m. each morning. Thompson said the goal is for a drive-through order to take less than 3 minutes.

“It is good quality stuff,” said Christian Berger, holding his latte and artisan breakfast sandwich from Starbucks. Berger orders at Starbucks daily, sometimes even twice a day.

Italian native Guido Adriaenssens says you won’t find him at Starbucks.

“If you want consistency, go to a good shop, not an industrialized place,” said Adriaenssens, who drinks cappuccinos or espressos from Cool Beans.

Adriaenssens added that supporting small business helps the Marietta economy and gives the area a village feel. Surber said she chooses Cool Beans because it does not have a “corporate feel.”
Comments
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Kevin@CoolBeans
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April 30, 2013
I own Cool Beans Coffee. I have known about Starbucks since 1992 when I did a business plan for a coffee shop while I was a student at Southern Polytechnic.

In my mind, it was not a matter of "if" they would come, but "when" they would come.

The beautiful thing about America is that we have a country where anyone can open a business and either succeed and thrive, just get by, or fail.

I have seen many coffee shops in the Metro Atlanta Area fail over the past 20 years for various reasons.

I have also seen Cool Beans and a few other great independent shops succeed and thrive.

It is our job to make sure we are providing the best product in the city, with great customer service, at a fair or better price than my competition, whoever that may be.

We have many things that Starbucks does not have, and they have some things that we don't.

I have always run our business with the attitude that my competition could open across the street at any time. We spare no expense on great micro lots of coffee from different regions and other products that go into our drinks to make them great.

Cool Beans Coffee Roasters is not going "out of business", anytime soon. Many independent coffee shops in saturated markets thrive with a Starbucks in plain view.

I want to say "Thank You!" to my loyal customers. Your passion for good coffee and support for local businesses is deeply appreciated. I also want to take the opportunity to say "Thank You!" to my Baristas. Their dedication to the craft of making great drinks and serving our customers is a huge reason for our success too. And to the Starbucks employees and customers, come on over and visit us anytime for fresh roasted coffee. We will be glad to have you.
Pat H
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April 30, 2013
Gracious and articulate post. I have never been to Cool Beans, I don't go to Starbucks, but you make me want to try your store. I plan to visit soon.
GregPayne
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April 29, 2013
Oh no! 2 Coffee shops? That's like having 2 theaters or 2 sandwich shops or 2 dessert places or 2 places with asian food. WHAT A MISTAKE THIS IS!!!

For what it's worth, I like both Starbucks and Cool Beans and they cater to a different audience. This enahances the square, and they will do fine.
wkgma3
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April 29, 2013
I love Starbucks but don't frequent it often. I've never been to Cool Beans, however, I do hope that Cool Beans loyal customers continue to frequent their coffee joint. Starbucks is Starbucks...like it or not, they're not going away. I'm just hoping Ma & Pa Marietta can hold up to the big national brand.

Another thought...why on earth are they putting yet another Starbucks IN the Target on Dallas Hwy and Barrett Pkwy?? Will they close the stand-alone shop located just in front of the Target? Inquiry minds want to know...!
Ma & Pa
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April 29, 2013
"Ma & Pa Marietta" as you call them don't even live in Cobb County...

Drive Thru Me
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April 29, 2013
Take back some of what West Cobb Palldung and now Starbucks takes from us every day. Make them buy you a new car when a West Cobb Paludlinger, coming from Starbucks headed back to the S Loop following their GPS voice, coffee in one hand, phone in the other, GPS hollering "turn back now, turn back now", autopilots with the flow of cars and fails to yield at the yield sign wheh they turn left onto Waverly Way at Powder Springs St & the CSX!

The tattoo parlor's smoking man will be a great witness! "Yes I definitely saw soccer mom drinking her Starbucks while running the yield sign and causing a crash." That way Starbucks and the "property owner who should have known better than to allow a drive thru" can get in on the legal action!

Woo Hoo! It's raining gold the day we want it to be!
anonymous
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April 28, 2013
No $4.82 cent coffee for me! No Cool Beans either.

I would rather have McDonald's or Martin's....

Dunkin Donuts, heck there are so many more.

But of course I don't have to be a cool dude.

Twenty something crowd have to be "cool" over good sense.

Jon A.
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April 28, 2013
All this means to me is that now I have to drive past one more Starbucks to get a good cup of coffee at Cool Beans. I think this makes 3, now that I think of it.
Jack Shanks
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April 28, 2013
Starbucks is much better than an empty building.

Starbucks is much better than Krystal.

Starbucks will have incresed traffic.

Starbucks will collect more sales tax.

It cold be a lot worse than Starbucks.
Keith Reece
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April 29, 2013
I disagree that Starbucks is much better than Krystal. I miss the Krystal on the square.
marietta resident
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April 28, 2013
Just what the world needs, another starbucks brought to you by the Goldsteins. Meanwhile the rest of the square and its few decent shops slowly whittle away. Now when Cool Beans goes out of business we can replace it with a cleaners. And when MPC goes we can put a large tanning salon in its place. And at twice the rent! Gotta love it. Goldstein for mayor!
No Starbucks For Us
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April 28, 2013
We won't be going to Starbucks but will continue to patronize Cool Beans. Hopefully the people of Marietta will do the same, or this will be another case of a corporation (and a greedy city council) running down a small business.
Cool beings
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April 28, 2013
ok - you made your point.. but "greedy city council" really? now you sound like the 47 people slamming Phillip over the Tommy's controversy... even though that property is owned by Manning. I frequent Cool Beans - and actually agree with you - but it is nice to see the brick facade of the new Starbucks building. If the city council had any thing to do with this ,(right - and man didn't land on the moon), good for them - let's load up the square with good consistent businesses and silence the haters ! ok...now i need to go to Cool Beans for a espresso.
Free to choose
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April 29, 2013
What about the gaping fenced HOLE that Goldstein has left? It's an eye-sore & he will wait until he gets his way...in a year or five. He'll hold out as long as possible.

Funny how people cry over Starbucks coming into the Square area & yet Goldstein's taken it over already. His son signed an $800,000 ? contract for the former Krystal property...Yeah...let's get all uppity over coffee.

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