Budweiser introducing bowtie-shaped can
by Associated Press Wire
April 17, 2013 11:10 AM | 1504 views | 0 0 comments | 5 5 recommendations | email to a friend | print
Beginning May 6, Budweiser will offer a striking new bowtie-shaped aluminum can that mirrors the brand's iconic bowtie logo. (PRNewsFoto/Anheuser-Busch)
Beginning May 6, Budweiser will offer a striking new bowtie-shaped aluminum can that mirrors the brand's iconic bowtie logo. (PRNewsFoto/Anheuser-Busch)
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ST. LOUIS (AP) — Anheuser-Busch is introducing a new, bowtie-shaped beer can that mirrors its iconic Budweiser logo.

The St. Louis-based subsidiary of Anheuser-Busch InBev NV said Wednesday that the new cans will be available in a special 8-pack nationwide beginning May 6.

The can has been in development since 2010. The beer maker says it made major equipment investments at its can-making facility in Newburgh, N.Y., to facilitate the 16-step process to create the cans.

Budweiser breweries in Los Angeles and Williamsburg, Va., will be the first to package the new cans.

Due to the new design, it holds 11.3 ounces of beer, compared with the traditional 12-ounce can. The company says the new can won't replace the traditional Budweiser can.

Budweiser's bowtie logo first appeared in a national advertising campaign in 1956.



Copyright 2013 The Associated Press.

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