Ford shows pickup concept in Detroit
by Dee-Ann Durbin, Asociated Press
January 15, 2013 02:00 PM | 1632 views | 0 0 comments | 7 7 recommendations | email to a friend | print
Ford Motor Co. Executive Chairman Bill Ford, right, and President and CEO Alan Mulally stand next to the Ford Atlas concept pickup after its unveil at the North American International Auto Show in Detroit, Tuesday, Jan. 15, 2013. (AP Photo/Carlos Osorio)
Ford Motor Co. Executive Chairman Bill Ford, right, and President and CEO Alan Mulally stand next to the Ford Atlas concept pickup after its unveil at the North American International Auto Show in Detroit, Tuesday, Jan. 15, 2013. (AP Photo/Carlos Osorio)
slideshow
Ford Atlas Slideshow
From left, Ford Motor Co. COO Mark Fields, President and CEO, Alan Mulally, Executive Chairman Bill Ford, Group Vice President Joe Hinrichs and Group Vice President Raj Nair stand next to the automaker's Atlas concept truck at the North American International Auto Show in Detroit, Tuesday, Jan. 15, 2013. (AP Photo/Carlos Osorio)
view slideshow (6 images)
DETROIT (AP) — Ford is trying to keep its rivals at bay with a concept that hints at the look of the next F-Series pickup.

The Ford Atlas — unveiled Tuesday at the Detroit auto show — has a chiseled design and a bigger, more elaborate grille.

Ford is emphasizing fuel economy. The Atlas has shutters on the grille and wheels that close automatically, improving aerodynamics. The new truck will also weigh several hundred pounds less and have a more efficient engine.

Ford won’t say when the new truck will go on sale, but it’s likely to be a 2015 model.

But the company wants buyers to know what’s coming as competition heats up in the pickup market. General Motors is bringing out new pickups this spring and the Ram is also newer.

Comments
(0)
Comments-icon Post a Comment
No Comments Yet
*We welcome your comments on the stories and issues of the day and seek to provide a forum for the community to voice opinions. All comments are subject to moderator approval before being made visible on the website but are not edited. The use of profanity, obscene and vulgar language, hate speech, and racial slurs is strictly prohibited. Advertisements, promotions, and spam will also be rejected. Please read our terms of service for full guides