Bikers Battling Breast Cancer Inc., which is made up of about 100 volunteers, is taking part in a national contest to win $50,000 for its charity. The organization is facing 28 other breast cancer organizations for the top prize of the Pink Well Challenge.
Denise Mushegan of Mableton, Bikers Battling Breast Cancer’s media coordinator, said the organization wants to use the winnings to buy Pink Kick-Starter kits, which include books and CDs designed to help women who were recently diagnosed with breast cancer.
Mushegan, whose husband the Rev. Alan Mushegan is pastor at East-West Church in Marietta, said the kits cost between $75 and $100 each.
“At $75 each … it would be incredible,” she said of winning.
As of Friday, Bikers Battling Breast Cancer ranked fourth in the Pink Well competition. Voting continues through Tuesday on the contest website, www.pinkwell.org. Denise Mushegan said her group will need about 53,000 votes in order to win, but tells people they can vote daily through email, Facebook and Twitter.
“They can vote three times a day, so one person literally can make a difference,” she said.
Even without the prize money, Bikers Battling Breast Cancer has given out more than 500 of the kits, Mushegan said.
While the money would help the organization, the Pink Well Challenge is a warm-up for Bikers Battling Breast Cancer’s primary fundraiser, the Bikers for Boobs Poker Run. The fundraiser consists of motorcyclists and people in cars driving to five different locations, picking up a card at each. The player with the best poker hand after visiting all five stops wins $1,000.
Lisa Herman, who founded Carrollton-based Bikers Battling Breast Cancer in 2006, said last year’s event attracted 804 participants and raised $53,000 for Georgia-based breast health programs.
“Bikers like to have a lot of fun, but we’re serious about what we do,” Herman said.
The organization seeks to help men and women detect breast cancer earlier through building awareness and educating, Herman said.
The organization has several other fundraisers scheduled, including the Fight Like a Girl event Oct. 6, which East-West Church sponsors. Denise Mushegan said all proceed from that event will go toward mammograms at WellStar Cobb Hospital.
Denise Mushegan and Herman both say they wanted to raise money for breast cancer because they were close to people who suffered from the disease, which impacts one in eight American women.