DeFeo is selling stylish place cards with Bible verses that correspond with each letter of the alphabet that parents can use to teach their children discipline and morality, as well as jars that teach children how to save their money, what it feels like to spend it and also how to give. DeFeo said she is concentrating her marketing efforts mostly on social media and her website, www.lillightomine.com, and hopes to launch more products in 2012.
DeFeo, a former public relations manager and marketing consultant for Chick-fil-A, said the idea for her company came in March when she was looking for toys for her girls, Ella, 5, and Larson, 2, that would teach them to be better people, but would also be stylish enough for her to leave out as decoration and not have to stuff into the toy box when visitors came over.
Some of the three-jar sets include messages such as “give, save and live,” but can be erased for the child or parent’s own desires to be written on the jars.
DeFeo said she used a local graphic designer and Austell-based manufacturer Inmark to design the jars.
“So many times, things come up and we can use the cards have a conversation around them,” DeFeo said. “They have given us a great tool for talking through life’s tough points. But they are also tools that can encourage them to develop into better girls and people.”
So far, her products have had a warm reception.
“I just received a set of these cards for my family and I have to order three more to give as gifts for Christmas!” wrote customer Jen Tocci of San Clemente, Calif., on DeFeo’s website. “They are such beautiful quality and SO cute. I love that you put the word of God into a format that is attractive enough to keep out and available for filling my three kiddos’ hearts and minds!”
DeFeo said her intention has never been to make a profit from company, but that if she does, she will donate a portion to charity and will use the rest to keep the company afloat and develop new products.