Dale Cardwell: What doesn't kill us makes us stronger
by Dale Cardwell
May 12, 2011 12:00 AM | 1465 views | 0 0 comments | 7 7 recommendations | email to a friend | print
Warning: If you're unemployed, don't read this. It'll be like taking castor oil (for those of us old enough to remember such a thing.) Here we go... Recessions make us stronger. Yes, hard times in the long run, are good for us. How can I say such a thing? History is on my side. Every time the American economy has contracted, every single time we've closed factories, lost jobs, gone without meals, we've bounced back - bigger - better - stronger.

The United States of America has a lot of problems: terrorism, political division, regionalism, racism. These challenges are well documented, and I won't deny them. However, let's take a moment to talk about what makes us unique, and strong. The U.S. is the one place on earth where people can start over; re-invent themselves, every single day. Don't get me wrong. A lot of people wake up and despise their lives. They blame anyone and everyone for their situation. They say "I could do this, (enter millions of possibilities here) if they would only _________." The second group is nearly as pitiful. They go to their jobs, complain about their pay, complain about their bosses and do absolutely nothing to change their situations. There are millions of these people.

Thank God we're still a nation of dreamers, creators, builders and doers. What do I mean? Shortly after the economic collapse of 2008, I drove in to a parking deck that holds hundreds of cars. I saw a sign in the entrance that read "Brakes inspected and changed while you work." Brilliant. Someone somewhere had figured out that cars in a parking deck, for eight to 10 hours a day, are really customers for automobile repairs! What's more, there's no need to take them to another location, because everything this entrepreneur needed could be brought to the location and the work could be performed for LESS!

Want another, much larger example? Who in the world is bullish these days, about real estate? Who believes May 2011 is a great time to buy a home? Harry Norman Realtors does. In the shadow of a scary economy, this company has found a way to make home buying not only fun, but easier! It's called VoicePad CurbCall. Simply put, the system empowers consumers to search for any home with any phone. All you have to do, in case you drive by a property you like, is enter or speak the street address or multiple listing services ID, and your message integrates with the MLS database to deliver high quality information - in other words, facts about the desired property on the spot. If you want a visual tour of the home, go to the company's website and simply look it up.

Let's get a whole lot closer to home. After 25 years as a consumer and investigative reporter, I had had enough of the bad news. I could simply walk out of my TV and radio station, pick up a rock and hit a bad company. I realized what we consumers really need, is an expert who knows how to investigate a situation, tell us the transparent truth about their product and/or service, with no strings attached. In that moment, TrustDale.com was born.

The bad news? Capitalism competes to zero. That means yesterday's great idea, becomes today's good idea, and tomorrow's out-of-date idea. As my TrustDale TV co-host Calvin Yarbrough says, "The six words that kill great companies? We've never done it that way."

America is great because we constantly re-invent ourselves. If that ever stops, we're in real trouble.

You can watch TrustDale TV weekends at 11:30 a.m. on WAGA Fox 5. You can reach Dale Cardwell and the TrustDale Team at help@trustdale.com.
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