Music industry veterans to lead new music and entertainment certificate program at KSU
by Marcus E. Howard
mhoward@mdjonline.com
August 25, 2010 12:00 AM | 3856 views | 3 3 comments | 29 29 recommendations | email to a friend | print
KENNESAW - Kennesaw State University has hired music industry veterans to launch its new certificate program in music and entertainment business.

Bruce Burch, a songwriter, was selected as director of KSU's new music and entertainment business certificate program. Keith Perissi was selected as the program's associate director. Heather Malcom was selected director of development. All were formerly with the University of Georgia's music business program.

KSU's multidisciplinary program -- a joint effort between its College of the Arts and the Coles College of Business -- will allow business, music and other majors to become proficient in areas such as financial accounting and music theory, as well as the fundamentals and emerging trends in the music and entertainment business, according to officials.

Students will not be required to play an instrument. In addition to the music industry, the certificate program will focus on the film, television and video game industries.

KSU officials, who announced the new program on June 28, said one of its key components will be real-world, hands-on training for participants through externships at Atlanta area businesses.

Atlanta entertainment lawyer Joel A. Katz of Greenberg Traurig LLP, helped to launch the program with the donation of a major gift.

"The collaborative partnerships between KSU and the Georgia music and entertainment community are already in place due to the great work of Joe Meeks, dean of College of the Arts, and the rest of the team at KSU," said Perissi.

"We are thrilled to have the opportunity to expand upon these collaborations and offer our students entering the program the chance to benefit from them."

Perissi is a professional musician who has produced concerts, collaborated with artists on five albums and performed with a popular touring band. Malcom is a development veteran who worked at UGA for almost a decade. Burch is a 30-year music industry veteran who has worked with Dolly Parton and written songs recorded by Reba McEntire, Faith Hill and Wayne Newton among others. He has also served as president of his own music publishing company.

Burch said he is excited to work closely with Katz and longtime KSU trustee and benefactor Bobbie Bailey.

Meeks, College of the Arts dean, stated: "Atlanta's increasing prominence as a music and entertainment center affords our students the opportunity to access, and learn the nuts and bolts of this growing industry, and to be well-prepared to succeed."
Comments
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NewName
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August 26, 2010
KSU Fan - It is a gift, not an endowment. That means it will become a budget item. Please review your facts.
KSU Fan
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August 25, 2010
Dear NewName,

Did you even bother to read the article?

"Atlanta entertainment lawyer Joel A. Katz of Greenberg Traurig LLP, helped to launch the program with the donation of a major gift."

A private gift has funded this program, which will foster opportunities for those interested in America's billion dollar entertainment industry that is increasingly bringing more and more jobs to Georgia.
NewName
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August 25, 2010
Where does the funding for all of this come from???? Like those seeking careers in professional sports, it will be very few who attain careers in the entertainment industry. Please, let us focus on what will make us competitive in the future....math, science, technology, etc. .......not recording deals and publicity.
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