KSU and Tenacity team up on new educational center
by MDJ staff
February 16, 2014 12:00 AM | 1702 views | 0 0 comments | 13 13 recommendations | email to a friend | print
KENNESAW — The Coles College of Business at Kennesaw State University and Atlanta-based Tenacity Inc. announced the launch of a new educational center designed to coach executives and managers in the best way to build and retain clients.

The two parties will partner with leaders in the “client-retention field,” which Kathy Schwaig, dean of the Coles College, says is the key to business success.

The center will be run by the Coles Executive Education Programs unit and will initially offer a certificate in Account Management and Client Retention, sessions for C-level executives and other customized educational programs that can be tailored to fit a company’s individual needs. The center’s programming will be based on Tenacity Inc.’s Clients for Life client retention process, and will strengthen the continuing education curriculum available to the business community through Coles College.

“The Clients for Life client retention process is at work today protecting more than $20 billion in services contracts in 13 countries for some of the world’s leading services management and professional services firms,” said John Gamble, founder and principal of Tenacity. “Regrettably though, we’ve had to turn down requests from many smaller companies, who clearly would stand to benefit from the Clients for Life processes, because our full consulting model did not efficiently scale to them.”

The Tenacity Center will combine Tenacity’s 30 years of client-retention consulting experience with Coles’ top business faculty to deliver programming to a broader spectrum of companies and professional services firms. Rather than work with an entire organization, the center will train select managers, who will then be mentored and supported in implementing these processes in their own organizations. 

Programming will begin in late spring of 2014, and be led by John Gamble, founder and principal of Tenacity Inc.; Steve Wurzbacher, principal and COO of Tenacity Inc.; and Michael Salvador, director of executive education programs for Coles College of Business. Gamble and Wurzbacher will also join the larger Coles community, becoming executives in residence for the college.

For more information on The Tenacity Center for Account Management and Client Retention at the Coles College of Business, visit http://coles.kennesaw.edu/Tenacity
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