HD Supply refreshes business unit brands
June 28, 2014 11:00 PM | 889 views | 0 0 comments | 5 5 recommendations | email to a friend | print
Joseph J. DeAngelo
Joseph J. DeAngelo
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Marietta-based HD Supply Inc., one of the largest industrial distributors in North America, recently unveiled its refreshed company-wide brand structure. The refreshed brand approach reflects a unified, consistent, representation that visually showcases the company’s one brand strategy as well as better communicates its business units’ specialized areas of expertise.

“We partnered with a third party to confirm with our customers that HD Supply is a well recognized brand strongly associated with our knowledgeable and experienced associates that provide solutions to enable our customers’ success,” said Joseph J. DeAngelo, president and CEO of HD Supply. “As we evolve, especially now as a more visible public company, we want to be widely recognized as one team that works hard every day to build and maintain our North American cities while supporting the careers and families of our associates and trade professionals.”

The company’s Facilities Maintenance, Waterworks and Power Solutions business unit descriptors remain the same; while, HD Supply White Cap, Crown Bolt, Creative Touch Interiors and Repair & Remodel have been rebranded as HD Supply Construction & Industrial, HD Supply Hardware Solutions, HD Supply Interior Solutions and HD Supply Home Improvement Solutions, respectively.

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