Banking on fun: Six Flags Corp. posted highest earnings in history
by Katy Ruth Camp
krcamp@mdjonline.com
February 17, 2012 12:00 AM | 4080 views | 1 1 comments | 12 12 recommendations | email to a friend | print
Revelers enjoy the Goliath roller coaster at Six Flags Over Georgia on Opening Day 2011. Six Flags Corporation, which owns Six Flags Over Georgia in Austell and Six Flags White Water in Marietta, posted the highest earnings in history last year with $350 million, the company revealed Wednesday.<br>Staff/File
Revelers enjoy the Goliath roller coaster at Six Flags Over Georgia on Opening Day 2011. Six Flags Corporation, which owns Six Flags Over Georgia in Austell and Six Flags White Water in Marietta, posted the highest earnings in history last year with $350 million, the company revealed Wednesday.
Staff/File
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AUSTELL — Six Flags Corporation, which owns Six Flags Over Georgia in Austell and Six Flags White Water in Marietta, posted the highest earnings in history last year with $350 million, the company revealed Wednesday.

Melinda Ashcraft, president of Six Flags’ two Cobb County parks, said Thursday she could not reveal how much of those earnings came from her parks, but did say that Six Flags Over Georgia is one of the corporation’s top parks year after year and had an “excellent year” in 2011.

“I think with our new company restructuring, we put our sole focus on operating a regional theme park and focused on what we did best,” Ashcraft said. “We had expanded in other areas, but getting back to our basics has made all the difference in the world. We put our primary focus back on our guests to make sure they had a great day at park, and as a result, we had a phenomenal year.”

Ashcraft said the year also came with major capital infusions into the parks, although she also could not disclose how much was invested. The major attraction, however, was the opening of the new Dare Devil roller coaster at Six Flags in May 2011, she said.

This year will also come with new attractions at the parks. Ashcraft revealed Six Flags Over Georgia will welcome a new show featuring America’s Got Talent finalists iLuminate, and White Water will bring back its “Dive-In Movies” series.

The iLuminate shows will run May 26 through Aug. 12 in the Crystal Pistol entertainment venue and will feature a “full sensory experience equipped with electro-luminescent wiring and LED lighting, a huge musical score and incredible performances.”

The Dive-In Movies series will allow White Water park visitors to stay after the park’s normal closing hours on certain dates to wade in the wave pool while watching a family movie. Ashcraft said the park did the series many years ago, and she and other executives decided to take it to the next level this year with a much larger screen and better movies. That series will run for eight days in the summer, she said.

Ashcraft also revealed the 2012 calendar for the two parks Thursday. Six Flags Over Georgia will open its 45th season on March 17 and will be open only on weekends until May 25, excluding its spring break week, which will run March 31 through April 8. After May 25, the park will be open throughout the week and will close on Oct. 28.

White Water will open on May 19 and close on Sept. 3.

Ashcraft said ticket prices would stay the same this year, at $58.29 for adults at the main gate after tax and $42.39 for children 48 inches tall and shorter after taxes.

Cobb Travel and Tourism CEO Holly Bass said last summer that Six Flags Over Georgia and Six Flags White Water were the county’s top tourist attractions, and Ashcraft said the two parks continue to see growth year after year and have a positive impact on the county’s economy.

“We continue to have a very strong season every year. I think that’s inherent of the fact that we’re always making sure we do what we do the best, which is taking care of our guests and constantly adding new attractions that are innovative and exciting,” Ashcraft said.

Follow Katy Ruth Camp on Twitter at twitter.com/KatyRuthC.
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Season Ticket Holder
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February 17, 2012
I have been to Six Flags and had the BEST time, but on more than one occasion, I have been disappointed by young black thugs who hang around, use all kinds of foul language, breaking in line and almost trying to pick a fight or make any problem a racial problem. Granted, not all thugs are black, but Six Flags is located in the roughest part of Cobb County, so the shoe fits, so to speak. There needs to be more security guards throughout the park. BatMan is still my favorite roller coaster and I love the new and improved Monster Plantation.

By teh way, having to pay

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