Around Town: Marietta theater-lovers fear it may soon be curtains
February 21, 2012 12:00 AM | 4317 views | 17 17 comments | 14 14 recommendations | email to a friend | print
THE DRAMA ISN’T CONFINED TO THE STAGE these days at downtown Marietta’s two premiere theaters.

Around Town reported on Saturday that Theatre in the Square is in such dire financial straits that it has parted ways with managing director Raye Varney and is four months in arrears on its rent.

And now from the opposite corner of the Square comes word that the anchor tenant of the Earl Smith Strand Theatre is being courted by other communities.

Dianne Butler with the Atlanta Lyric Theatre, the professional musical theater company that holds its performances in the Strand, caught the attention of city leaders during Wednesday’s town hall meeting when she said that her company was being courted by other communities.

The Lyric is midway through year four of a five-year lease and is considering whether to remain at the Strand or head elsewhere. Butler said her group needs to know that the community wants it to remain at the Strand.

“By ‘the community’ it’s vital we have the ticket sales etc., so that people know, gosh, we appreciate exactly what we’re bringing to the community, but I also mean ‘the community’ in terms of the political powers that be,” Butler told Around Town on Monday.

“We need support from this Cobb County community and from the City of Marietta, the DMDA, they can make it a culture that is either friendly towards the arts being here or not.”

The Lyric recently asked the Downtown Marietta Development Authority for a $20,000 grant, but only received a $3,000 one. DMDA board member James Eubanks said the various cultural groups that rely on the DMDA like the Lyric need to become more independent.

The Lyric produces five Broadway-style musicals each year during its September-through-June season, with 12 performances for each production. The shows typically cost between $80,000 and $100,000 to produce. Butler said the Lyric has paid the Strand more than $700,000 to date through such things as rent, naming rights and giving $1 dollar of every ticket to the Strand’s restoration.

The Strand building and the Theatre in the Square building are owned by Councilman Philip Goldstein’s family.

The Goldstein family leased the Strand building to Friends of the Strand in May 2004, granting 10 years free rent to allow the group to renovate the building. The free rent expires Dec. 31, 2014, at which time monthly rental payments are $9,115, Goldstein told Around Town.

The Theatre in the Square owes Goldstein $10,778 per month and now is paying him week-to-week. Meanwhile, Palmer Wells, who co-founded the theater 30 years ago with the late Michael Horne, in the building that now houses the Cool Beans coffee shop on Mill Street, announced last week he would forgo a salary until the financial picture improves.

If the Lyric were to depart the Strand it obviously would blow a big-sized hole in that theater’s bottom line. And if either theater were to go dark it would be a body blow to the restaurateurs and nightspots around the Square that depend heavily on the theater-going crowd.

Most of those eateries are housed in buildings that, like the two theaters, are owned by Goldstein. Thus, he has a vested interest in maintaining the theaters’ viability, and some observers predict he may ultimately have little choice but to either forgive some of the back rent or renegotiate the lease(s) on terms more favorable to the tenant(s) — which to date, hasn’t exactly been his style.

***


LOCAL POLITICS: Cobb Commission Chair candidate Mike Boyce of east Cobb will kick off his campaign with an event from noon to 4 p.m. March 3 at the Paper Mill Grill. The eatery is at 305 Village Parkway in east Cobb. Music will be provided by Nick Slade and his band. Boyce is a retired Marine colonel making his first try for Cobb elective office. … Bill Byrne, another candidate for chairman, will hold a fundraiser from 5 to 7 p.m. this evening at The Cherokee Cattle Co., 2710 Canton Road. …

Marietta Ward 4 Council candidate Patti Pearlberg will host a “meet the candidate” reception from 2 to 4 p.m. Sunday at the Carriage Oaks Clubhouse in Marietta. She held a similar event this past Sunday at McLaren Gates. …

A fundraiser for Cobb Superior Court Judge candidate Greg Poole, currently Cobb Juvenile Judge, is slated for 5:30 to 7:30 p.m. March 1 at The Georgian Club at the Galleria, reports spokesman Jon Hutson. Also running for that seat are State Court Judge Roland Castellanos and assistant D.A. Van Pearlberg.

Marsha Lake, a candidate for Cobb State Court judge, will hold a campaign reception from 5:30 to 7:30 p.m. March 8 on the fourth floor Terrace Level of the Strand Theatre.

SPEAKERS: U.S. Sen. Johnny Isakson (R-Ga.) will be the speaker at Thursday’s meeting of the Marietta Kiwanis Club. The MKC will feature a powerhouse lineup of speakers in the next month or so, including the Senator, political pundit Matt Towery, Kennesaw State University President Dr. Dan Papp and Mercer University economist Dr. Roger Tutterow.

Meanwhile, the Kennworth Golden K Kiwanis Club will host legendary former UGA football coach and athletic director Vince Dooley at 10 a.m. March 7. Dooley has been working with KSU as chair of its Football Exploratory Committee. Also on the dais that day to give an update on KSU athletics will be new KSU athletic director Vaughn Williams. The meeting will not take place at the club’s usual location near Acworth, but at KSU instead, according to president Keith McPherson.

***


COUNTY GOVERNMENT civil service employees will be voting March 15 for the Post 1 seat on the Civil Service Board. On the ballot are incumbent Frank Bockman and “Bishop” Perry Price. A candidate forum will be at 2 p.m. tomorrow in the Board of Commissioners Meeting Room on the second floor of the 100 Cherokee St. building.

***


A PAIR OF PROGRAMS are just around the corner focusing on aspects of Smyrna history. The Smyrna Historical and Genealogical Association and the Williams Park Neighbors are jointly sponsoring “Smyrna in the Era of the Great Depression,” a PowerPoint presentation narrated by retired history professor Dr. Bill Marchione of Smyrna.

The presentation is based largely on the diaries kept between 1927 and the early 1940s by Bess Terrell of Roswell Street in Smyrna, grandmother of present-day Smyrnan Nancy McGee, reports spokesman and former Smyrna Mayor Harold Smith.

Marchione’s presentation will be shown at 7:30 p.m. Thursday at the Smyrna Museum of History (2861 Atlanta Road) and again at 7 p.m. Feb. 29 in the Council Room of Smyrna City Hall, 2800 King St.

***


GEORGIA Secretary of State Brian Kemp will be speaker at Wednesday’s 11:45 a.m. meeting of the South Cobb Area Council of the Cobb Chamber of Commerce at the Coach George E. Ford Center.

***


IT’S A BOY for Jamie and Ryan Patrick and beaming grandparents Jean Alice and (Marietta Mayor) Stevens “Thunder” Tumlin and Marcia and Kevin Patrick of Atlanta.

Little Beck Stevens Patrick was born late Friday at Kennestone Hospital and he and his mother are now home with his two sisters. Congratulations to all the Tumlins, especially his Honor, the Mayor, who was so excited about the news that he forgot to mention the sex of the new arrival in the initial email blast he sent Saturday morning to friends and family.

The birth also marks the fourth generation of the family to use the “Stevens” name, including the mayor and his son, R. Stevens (“Ty”) Tumlin III.

The mayor’s late father, R. Stevens Tumlin Sr., co-founded Marietta Lumber in 1934 on South Cobb Drive at the Atlanta Road underpass with brothers W.L. and Sig Tumlin. All three were well in excess of 6-feet, 6-inches tall and were truthfully known as “the biggest lumber dealers in Georgia.”
Comments
(17)
Comments-icon Post a Comment
ALRIGHT24567
|
February 24, 2012
I know this isn't going along with the theatre comments, but I was wondering where on the KSU Campus is Vince Dooley speaking on March 7th? KSU is a large campus and just knowing it's somewhere within the school isn't much help if I want to attend.
Bad Pun Patrol
|
February 23, 2012
Theater Problems = Curtains? Get It? zzzzzz
VFP42
|
February 23, 2012
If both theaters pay their rent to Mr Goldstein, perhaps if they both go under, Mr Goldstein would go under as well.

Let us let them fail. It will be painful short term but better for the City long term if Goldstein loses his virtually guaranteed rent payments and loses some properties to people who might actually give a sheet. Of music.

Finally! A way for real Marietta to get rid of the Plague of the Goldsteins!
Just a thought....
|
February 22, 2012
If these two operations cannot survive on their own, or without the support of some civic-minded patrons, then it is time to let them go. Mr. Goldstein seems to have his hands in all of this...aside from the nice tax deduction, what are his plans for the future of these two sites?
Ann from Marietta
|
February 22, 2012
Well live theatre costs a lot more than most people realize. Unless shows are produced in a Broadway sized house it is really hard to make back what you spend on them. As someone who frequents Theatre in the Square and the Lyric as well as most of the downtown theatres, I am really concerned. The Square's shows are usually excellent all around. They have been in Marietta a long time and it would be a shame to let them go! As for the Lyric, I agree most of their musicals fall short especially in production values. I have seen some good shows there though, the Mikato was surprisingly good, 42nd street was passable ans The Sound of Music was good all around. I do wonder though if the Lyric moving would give them both a chance of survival, perhaps two theatres are too hard to support with one audience base. Also, or for nothing, if we can bail out all the banks, then a little help for arts organizations that provide a valuable cultural experience is not too much to ask!
Strongly Disagree
|
February 21, 2012
We have seen every Lyric performance and all but 2-3 have been outstanding over the 3.5 seasons! they certainly DO have live music. As for the rent, that $700K figure is not exactly all rent. It is a little misleading. Even a Lyric BOD member admits it is amazingly low when the facts are know. As for college kids and nice man running it, it is amazingly professional. Many are speaking who do not know whereof they speak or the facts. We enjoy the Lyric as well as many of the Strand productions. If you want the theaters to survive, offer yourself and/or your $$ rather than standing outside to criticize these wonderful group who definitely add to our quality of life in Cobb County. Here is hoping Mr. Reece gets the facts out there.
What's that?
|
February 21, 2012
Wait, the Lyric asked for a $20,000 grant and you - with all the facts and Lyric BOD knowledge - say the Lyric's expenses at the Strand are "amazingly low"?

If they are getting such a bargain, then why are they asking for a grant?
Uhhh
|
February 23, 2012
You must be brought in on the bus from the old folks' home. I saw a lot of the Lyric's shows too, but could not tell any of them from the first one I saw except for the one each year where the high school kids come and dance while the so-called professional actors are busy auditioning for American Idol but never making it onto the show. Lyric is more Aromatic than anything.
It seems to me...
|
February 21, 2012
...that the Strand Theater should do a better job of booking more revenue producing events so that Lyric Theater does not have the burden of $700,000.00 in only four years. High school events and community freebies aren't going to get it done.
If the
|
February 21, 2012
theaters aren’t providing a product that people want to see then they deserve to fail - let them apply for grants to supplement the lack of box-office revenue and quit appealing to the DMDA and the City of Marietta for bailouts, if the Lyric Theater is being wooed by other locations leave, extortion doesn’t generate a lot of sympathy.
conflicted
|
February 21, 2012
I live in walking distance to the Square and truly do love the fact that we have 2 live theaters there. However, to be honest I rarely see a play there. The few I've seen at Theatre in the Square I've enjoyed for the most part, but there are so many that simply don't interest me, especially for the cost. As far as the Lyric Theatre at the Strand, I've been slightly disappointed in the quality and play selection. The first year they were at the Strand we bought season tickets (back when the season was 6 plays, with a full orchestra). Then it dropped to 5 and they've cut the live music. Some of the play have been good, but some have been mediocre. I have a hard time justifying the $35 to see an 'OK' production when I can pay the same and get true Broadway caliber at the Fox downtown. I really want to support both ventures, but I have to feel it's worth my time and money. As far as the other events at the Strand, I wish they would get more consistent and organized. I've been to movies at the Strand and love it. The organ singalong, and the fact I can get a beer and watch a beloved movie in a cool setting for cheaper than a regular theater is something I would love to do more....however they offer movies with no regularity. Plus, their 'special event movies', such as Casablanca at Valentines and Its a Wonderful Life at Christmas have consistently sold out, and yet the still only offer them one time. Why? There is obviously a demand for it. Why not have a regular 'classic movie' night once a week or at a minimum once a month and show the same movie more than once? Once people know it's a regular feature maybe the audience will grow. I agree that the Strand's staff needs to get organized and think of other regular features and events it can do if in fact the Lyric does pull out. The Strand is a wonderful asset to the Square and I'd hate to see it go.
Lyric did only
|
February 21, 2012
four musicals in it's first season, not six. Less than half of their musicals per season are performed with pre-recorded orchestras, and they have consistently led the metro Atlanta professional theater arts awards nominations since the move to the Strand. Also, the ticket prices range from $20-$35, often with a 20% discount if you are on their email list. For large scale musicals, that's a bargain compared to most theaters in metro-Atlanta. The shows are far from "mediocre."
Cecil B. Demille
|
February 21, 2012
That's fine. Attitudes noted. And when both of these places go dark for good and are added to the already empty spaces on the Square...you all lose your right to complain about how sad the Square looks, nothing to do or eat, etc.

Keep nickel and diming yourself into another Clayton County folks.
seancercone
|
February 21, 2012
Stories like this have played out all over the US since 2008. As a theater professional I agree that not-for-profit theater must take responsibility for better supporting their operations. I am not familiar with the organizations involved, therefore this is not passing judgement on those involved. The financial model must always be analyzed to ensure financial viability. It just may be the space or organization is too big for such a small community to support. The importance of a local live theater to its audience is huge, however the scale at which the producer creates must be in relation to the audiences they serve. Tough times on all sides.
MAY-RETTA SURVIVOR
|
February 21, 2012
Scarlett On The Square, Marietta Museum of History and The Strand. Welcome to Marietta, the "Titanic" of the South!
Going Down Sooner...
|
February 21, 2012
rather than later. If you folks think the MMH is poorly managed, then you haven't seen the Strand's operations. A nice man and a bevy of college-aged kids "run" it. There is no way the Strand will survive until the rent becomes due without a major gift.

The way that place is operated, it will never be able to pay the rent.

Well...Philip has no worries, he'll take back a nicely renovated building compliments (or should we say at the expense) of those around him.

As P.T. Barnum says.....
Exactly...these
|
February 21, 2012
places need to learn how to support themselves instead of wasting monies through inefficiencies and then begging for help.

The blame game is tiresome, but I suppose it is easier to beg and spend money from someone else instead of making the needed changes.
*We welcome your comments on the stories and issues of the day and seek to provide a forum for the community to voice opinions. All comments are subject to moderator approval before being made visible on the website but are not edited. The use of profanity, obscene and vulgar language, hate speech, and racial slurs is strictly prohibited. Advertisements, promotions, spam, and links to outside websites will also be rejected. Please read our terms of service for full guides