Mega park going near Cobb line; County turned down 1,400-acre complex expected to generate $1B a year in Bartow
by Katy Ruth Camp
krcamp@mdjonline.com
August 19, 2011 12:54 AM | 8106 views | 37 37 comments | 44 44 recommendations | email to a friend | print
EMERSON — State Rep. Earl Ehrhart (R-Powder Springs) confirmed that he and other partners in LakePoint Sports Development, LLC, closed Thursday morning on 1,400 acres in Emerson — a city of 1,470 residents in Bartow County, less than three miles from the Cobb County line — for an undisclosed amount to build a mega sports park that investors originally eyed for Powder Springs but were turned down by the Cobb Board of Commissioners.

Ehrhart said the project is expected to result in 20,000 jobs over the next seven years, with 9,000 permanent, non-construction jobs being created through the project over the next two years. Ehrhart said he estimates the economic impact of the project on Bartow and Emerson to “easily” be $1 billion a year, with 4 million unique visitors each year and $20 million in annual taxes going into the Bartow coffers.

To put that in perspective, the Cobb County Convention and Visitors Bureau announced in June that Cobb’s tourism industry in all of Cobb combined during 2010 resulted in a $1.73 billion impact to the county — $730 million more than Ehrhart’s estimates for the sports park alone.

Ehrhart said the LakePoint complex at the corner of Interstate 75 and U.S. Highway 41 is the biggest site project in Georgia at 15 million cubic yards of dirt — 2 million cubic yards more than the Kia assembly plant in West Point.

Construction is expected to begin on Monday, Ehrhart said, and the first pitch is expected for May 2013.

“Cobb is my home and it’s who I represent, so of course I’m disappointed that it’s not being built in Cobb, when it could have,” Ehrhart said. “Cobb just went through a tax increase, and $20 million would have done a lot for the county. But Cobb made it clear that the tenants weren’t welcome there. They would have been induced to come under a certain arrangement, then they’d move them out the door. It would have been a hard sell.”

In April 2010, Cobb commissioners were in flux: Former Chairman Sam Olens left his post to run for the state’s attorney general seat, and current Chairman Tim Lee left his post as commissioner to run for the top seat. That left Commissioners Bob Ott, Helen Goreham and Woody Thompson on the board, along with interim Commissioner Thea Powell, who was appointed on April 28. During that April 28 meeting, all four voted against issuing bonds for Ehrhart’s group, which was then going under the name Dream Parks Management, LLC.

At that time, Ehrhart was joined by Skip Chesshire, the retired administrator of Cobb Superior Court; Mark Johnson, former house counsel to developer John Williams; Ned Yost, a former coach of the Atlanta Braves under Bobby Cox; and Tony Carlson, an east Cobb architect as partners in Dream Parks. Their plan was to buy 372 acres in Powder Springs to build 16 baseball fields, 12 lacrosse and soccer fields and retail space for hotels, restaurants, shops and, potentially, four corporate headquarters.

The biggest draw for the complex was the possibility that Perfect Game USA, a scouting service for amateur baseball that runs tournaments and showcases throughout the nation, would move its headquarters from its current location in Cedar Rapids, Iowa, to the Cobb complex along with most, if not all, of its tournaments. Perfect Game has since committed to that same deal at LakePoint, Ehrhart said, along with the North Atlanta Soccer Association, LB3 Lacrosse and The Miracle League.

During the time of the Cobb proposal, there was confusion as to which county authority would issue $72 million in bonds for the complex. Ehrhart said last April that those would be backed by the full faith and credit of the county, though he said Thursday the county was only expected to issue a tax-exempt bond rate. Ehrhart said the Emerson project is completely funded by investor money and Bartow has not issued any bond rates for the complex, though he said they are welcome to.

Bond payments would have been spread out over 30 years at $5.1 million year, to be paid by revenue generated by the Powder Springs complex, Ehrhart said at the time. The county would have owned the land and the facilities on the land, and therefore would not generate any property tax, though Ehrhart estimated it would generate a great deal of hotel/motel tax.

But Commissioner Bob Ott said at the time, as well as on Thursday, that he and other commissioners turned down the proposal because they felt there was not enough information or details on the plans for them to feel comfortable with giving the appropriate Authority the OK to vote on the bonds.

Still, Ott said he would have liked to have seen the complex built in Cobb.

“Back then, there was a lot of uncertainty. We weren’t given a whole lot of details, and the biggest concern was using public money, whereas now it’s all private. Of course we would love to have it in Cobb, but we had limited information, and we were told there was no possible way it could be done with private money, and we had a lot of questions at the time that weren’t answered. It’s a great project, and it’s unfortunate that it couldn’t have been built here,” Ott said.

Lee, who brought the proposal forward during one of his last meetings before dropping his seat to run for chairman, said he believed then and still believes now that the county should have approved the item.

“I was advocating moving it forward prior to leaving,” Lee said. “I thought it was a good project that would benefit Cobb significantly, with its educational and youth programs, and would be shot in the arm for the South Cobb area. I clearly wish it had been built in Cobb County in some scope. But I’m happy for the folks in Emerson and hopefully, it will have a trickle down effect to the northern part of the county.”

Emerson City Manager Kevin McBurnett said the city approved a zoning amendment for the complex to be built in March.

“We’re ecstatic,” McBurnett said. “We’re really looking forward to it. This is going to create tourism, jobs, and bring loads of dollars into our county, city and community. This is going to be an economic engine here, without a doubt, and has a lot of great sponsors behind it. And on the sports end, it’s really great because it’s helping our kids.”

Ehrhart said the complex will be much bigger in size and scope than the proposed Cobb complex, as it will include 17 different sports and 10 hotel companies and more than 80 restaurants and other retail outlets are “very, very interested in the site.”

Ehrhart said three of the original Dream Parks partners remain in the LakePoint partnership — himself, Yost and Carlson. That group, along with Chief Marketing Officer Judy Sparks, now goes under the name of Sport Parks. For the Emerson project, they added Cox and Gonzalez through Yost’s relationship with the two baseball leaders, along with Consortium Sports, made up of Watkins Associated Developers, Tri Capita, Site Services and another foundation equity partner that did not wish to be named. Ehrhart would not disclose how much the group has invested in the project, what the final closing cost was or the percentages of ownership for each partner; though he said each partner has invested financially in the project.
Comments
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The Insider
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November 04, 2011
They wanted Cobb to finance the project for a straight up sports complex and when that didn't work they decided to trick Bartow County into not only footing the bill for the complex but also paying them all back a handsome profit in one year. Bartow agreed to finance the Phase I of this project to the tune of $500 million. If you don't think these investors are pulling out at least $25 million (5%) in fees and reimbursements out of that in year one your as dumb as a Bartow County elected official.
misterbill
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August 21, 2011
It's OK to lose the mega park. Why just the other day, Lee wrote about how the $6.1 B dollar light rail system will bring people from all around Georgia to spend their dollars here because of the light rail.

We don't need no stinkin' mega park. We have our own rip off the taxpayers schemes going on here.

Maybe the Bartow people will build a light rail system to Town Center from the Mega park because, you know, 2/3rds of it will be paid by visitors who will come from all over the world to see it, even if only one mile of it ids in Bartow.
Reba S.
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August 21, 2011
Way to go Cobb County. Our leaders goofed by not bringing this complex to Cobb. I drive by the Bullard Property everyday. It is just sitting there, looks lovely but nobody can use it yet. I say, let's all go out to empty pastureland and sing "The Hills are Alive" from the "Sound of Music". Helen, you can lead!
Linda Stringer
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August 20, 2011
HUrray for Bartow County my home sweet home. The nay sayers must remember when Walt Disney bought "trashy land in central Florida not fit for farming" and it is now a place of wonder for young and old. Sports is as American as apple pie. Let's play ball!
anonymous
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August 20, 2011
anonymous wrote on Friday, Aug 19 at 06:20 PM, you my be gullible if you really believe, without any prior case examples to point to, that:

-this place will create 20,000 new jobs

-this place will have $1 BILLION of economic impact, or

-Cobb county will really miss out on $20,000,000.00 in annual tax revenue?

Hillgrove parent
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August 20, 2011
FYI, Ehrhart was right on the redistricting, and the Supreme Court of the United States backed him up a few months later, saying schools could not be districted based on race (which is what he was fighting).

Sorry, he was right in this instance and within his authority to be involved.

These investors see a niche and they are filling it. Sour grapes from Democrats who've opposed Ehrhart for years won't spoil their venture, and Bartow and north Cobb will be winners. The HWY 41 area north of Mars Hill Road is booming anyway (whereas Dallas Hwy west offers nothing until you hit Paulding County). Obviously, Ehrhart has some other enemies too...perhaps even some republicans who don't like that he's retained and grown his power, yet isn't under their thumbs the way so many other Cobb politicians tend to be??? Hmmm?
Airheadedness
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August 20, 2011
Who would have known that there is such a huge demand from people who want to schlep their kids all over the US to play baseball. They will come from all over the nation to spend a billion $ a year and pay $20 million in taxes to play baseball in the splendor that is Emerson GA. Wow - who could have imagined! Methinks the good Representative pulled his jobs and economic impact numbers out of you know where. Since he needed Cobb County to finance the project- because obviously no bank would invest in this- who is financing this even grander venture?
Kennesaw Resident
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August 19, 2011
This will probably make my commute down Highway 41 in the afternoons just great! The commute was exactly why I chose to work north. I guess it's time to get serious about that move to Tennessee! No state income tax....
Kennesaw Resident
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August 19, 2011
Great post fantasyworld! You are so right!
Deal Me In
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August 19, 2011
ehrhart getting rich off inside deals for land, development---nice to be connected with all that legislative "inside info." Taxpayers will end up having to foot the bill for this boondoggle.
anonymous
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August 19, 2011
anonymous wrote on Friday, Aug 19 at 11:10 AM »

-- Fed Up wrote on Friday, Aug 19 at 09:44 AM »

Fed Up, people like you are exactly the reason Ernhart feels comfortable even approaching the Cobb BOC with a proposal for the taxpayers to pay for his "great idea"...gullible, believe-anything, reality detached people.

Really? Where does it say that the taxpayers of Bartow County had to pay one dime? The original proposal to Cobb may have included paying for construction but that is what negotiation is for. Kudos to Bartow County for putting a little effort into negotiating a good deal.

fantasyworld
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August 19, 2011
The same people who are gullible enough to believe that this project is a legitimate deal are the same Cobb voters who will vote for the TSPLOST.

They also believe in a free lunch, Santa Claus, fairy godmothers, jackalopes, efficient bureaucrats and honest politicians. Oh Yeah, I almost forgot "Hope and Change"!!

Please Lord save us!!!!
Really...
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August 19, 2011
Do you folks realize the amount of revenue a little kid event such as the Dizzy Dean (and other such organizations) baseball events create. This complex will bring so much revenue into the area that the local businesses will not be able to handle the people without expanding. Good research Cobb County
KC District 3
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August 19, 2011
Nice Tim, real Nice. knucklehead.
Powerful Forces
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August 19, 2011
Powerful forces worked behind the scenes to make sure this thing did not come to Cobb. Our loss and Bartow's gain. Thanks again powerful forces you are doing a bang up job.
Does Not Compute
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August 19, 2011
Ehrhart is shady as his dealings with Hillgrove redistricting proved, and the numbers they quote for this project are ridiculous. Glad Cobb County taxpayers won't be stuck with the losses that boondoggle will produce - if it's ever even built.
Connie Mack Jr
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August 19, 2011
Couldn't have been the worst time in USA economic history to build a mega kids baseball hitting park in a North Georgia Republican Paradise...These wiz bang investment Republicans should be loading up with Gold Bullion and heading to Venezuela
Brass Balls
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August 19, 2011
More crime more traffic more more more. Yep I see more of what is not needed in that area. Lets just keep moving things out and make North Ga. just one big messed up area. Thanks for nothing .

anonymous
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August 19, 2011
The original deal offered to Cobb required Cobb to issue bonds to cover the construction cost.

The county isn't in the entertainment business.
SG68
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August 19, 2011
As I understand it from reading the article, all Emerson did was grant a rezoning request.

No bonds, no full faith and credit of the City and/or County, no public investment. Good judgement on their part!!!

If you can believe what Earl Erhart is saying now (he is,after all, a politician) the entire venture is being financed by private investors. No public investment whatsoever.

When Ehrhart previously approached the Cobb, the article above indicated that he wanted to lay most of the risk on the county by requiring they back the bonds with the full faith and credit of Cobb County tax digest.

Two totally different deals.

If he does, in fact, have a entirely privately financed project now, I am almost sure that the Cobb Commission would have been glad to give it a serious second look.

Sounds awfully fishy to me and something I am glad the Cobb Commissioners steered away from.

By the way, what exactly is a "unique visitor" and do we want 4 million of them a year in the vicinity of our community?
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